We have heard a lot of rumblings about company meetings as the economy continues to pick itself up. Meetings and events are valuable tools in the arsenal of national and international businesses. Meetings and events foster collaboration, idea-sharing and generation, and employee retention.

Some interesting information:

• Fortune 1000 Chief Marketing Officers said that meetings and events provide the highest return on investment of any marketing channel
• Incentive programs have been shown to be two to three times more effective than cash at motivating employee performance.
• Business travel creates 2.4 million US jobs, and meetings and events create 1 million of these jobs
• Nearly 200,000 travel-related jobs were lost in 2008 with another 247,000 predicted to be lost in 2009
• Business travel accounts for $39 billion in US tax revenue at the federal, state, and local levels

Employee Development
Good managers encourage the professional growth of employees – the opportunity to stretch their minds and swap ideas – and employers must make sound investments in key staff in order to retain top talent and secure their bottom line. The real value and measurable benefits of meetings and events are derived from the collaboration and cooperation that can only occur when people are brought together face-to-face.

Beverly’s Comment:
With all of the attacks in the media that meetings and events at some corporations are taking, we often forget the real importance behind these meetings. Collaboration, sharing, networking and brainstorming are valuable opportunities that have a positive impact on the success of the attendees and the companies that they represent. In our efforts to ensure fiscal responsibility, let’s not throw out the baby with the bath water.

3 reasons corporate events are important for employer branding

although employer branding is a relatively new term, it’s already become a buzzword among businesses because of just how critical it is in the process of attaining and retaining the best talent in the company.

basically, employee branding is the process of increasing the perception of the company in the eyes of current employees and outside talent – think of companies like google that have built a reputation as a company that cares about its employees and ensures a creative and vibrant work environment.

but improving employer branding is a challenge, which is why event management companies are often employed to organise corporate events that help portray the company in a positive light. Get the most proffesional assistance from the best event production company.

but why are corporate events important for employee branding?

let’s find out below.

internal events help strengthen relationships

as you know, the productivity and morale of any workplace is mostly dependant on the relationships that are present. and internal corporate events can help strengthen those bonds, which is why event planners in birmingham, uk are often tasked with putting these types of events together.

these events are the perfect opportunity to show your employees that you care about them and want to hear what they have to say. managers and executives can spend time with employees, alleviate fears, and share the vision of the company going forward.

opportunity to make positive announcements

another reason why you should seek out event management companies for planning an internal conference is that they are the perfect opportunity to make a splash and get your employees (and their peers from other companies) talking about the various perks working for you can being.

for instance, you could launch an incentive travel program and announce the rules, the goals, and the people who are eligible to participate. incentive travel is one of the most effective motivational tools for your employees, so you can be sure that announcing it during an event will create a ton of positive buzz around your brand as an employer.

collect feedback

one of the biggest concerns of employees is the fear that they are not heard and that their opinion doesn’t matter.

but if you hire event planners in birmingham, uk to put together a conference, you can allocate time where employees can take the stage and ask questions about their roles, the company’s vision, or anything else that they care about.

you don’t want issues festering under the surface, so it’s much better to get them out in the open and deal with them then and there.

the feedback that you collect can provide you with numerous ideas on how you could improve the daily experiences of your employees, correct decisions that are perceived as unjust, and change policies that harm a group of employees or make them unhappy with the company.